outcoldmarketing:

“STATE OF CHAOS” This headline, appearing on the front page of the Wisconsin State Journal, sums it up pretty well. The Out Cold Marketing team has wound up among the massive protests happening at the state capital in Madison, WI. So here’s the quick run down—Out Cold Marketing is in Madison to execute an event we planned for Jeep during the Madison Winter Festival on the capitol steps. The plan was to build a 2.5 story snowboard park  out of scaffolding right in the middle of downtown. We found out yesterday that due to the protests, the festival is now canceled and the Mayor has suspended any special event permits on public property. While learning this news on the drive up to Madison yesterday, we took “the show must go on” attitude, and in three hours we partnered with the University of Wisconsin to move and build the entire event at their student union. Meanwhile, 40,000 people are out on the capital street protesting making for awesome sites and definitely an eye-opening experience. We feel very lucky to be able to observe this piece of American history, and grateful that the University of Wisconsin opened its doors to us under an EXTREME (get the snowboard reference) timeline. So we’re headed to the campus now to begin the build of the snowboard park. This show will go on. Stay tuned for pics coming very soon!!

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